The VERITAS array of 12-m atmospheric-Cherenkov telescopes in southern Arizona began full-scale operations in 2007, and is one of the world’s most sensitive detectors of astrophysical VHE (E$>$100 GeV) gamma rays. Approximately 50 blazars are known to emit VHE photons, and observations of blazars are a major focus of the VERITAS Collaboration. Nearly 2000 hours have been devoted to this program and approximately 130 blazars have already been observed with the array, in most cases with the deepest VHE exposure to date. These observations have resulted in 21 detections, including 10 VHE discoveries. Recent highlights of the VERITAS blazar observation program, and the collaboration's long-term blazar observation strategy, will be presented.